#beautyconfidence

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MyShowcase Sleeping Beauty Spread – Brand+Soul – Brand Strategy | Logo & Identity Design | Brochure Catalogue & Direct Mail | Marketing | Web & Digital

#beautyconfidence

MyShowcase know that great beauty finds have benefits far beyond how they make us look. Their spring edit of the best of 45+ independent beauty brands is all about how the right products, whether makeup, skincare, bath & body care, wellbeing supplements and fragrance, can support us through life-on-the-go and make us feel amazing. Working closely with the MyShowcase team, we termed it Beauty Confidence, and designed the book to offer clear solutions for customer needs.

With newly appointed international makeup artist, Kim Jacob creating effortless makeup looks around new season trends, we created the ’get the look’ section illustrating simple steps and highlighting products needed to achieve a flawless finish. Photographer James Bedford worked his magic and delivered some of the most beautiful still life imagery we have seen to date – how did he create the star of wonder on the Sleeping Beauty spread? (We know the art director’s secret!). And with beauty blogger and YouTube sensation Caroline Hirons offering her pick of spring beauty must-haves, this book has everything to help you look jaw-droppingly good and feel absolutely tip-top! ‘We love it and our Stylists are saying it’s the best one yet! Thank you – it looks amazing.’ Katy Mathers, Marketing Manager, MyShowcase

View the catalogue here

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