{"id":5632,"date":"2017-01-20T14:25:23","date_gmt":"2017-01-20T14:25:23","guid":{"rendered":"https:\/\/brandandsoul.co.uk\/?p=5632"},"modified":"2017-01-20T14:47:54","modified_gmt":"2017-01-20T14:47:54","slug":"design-positive-change-2017","status":"publish","type":"post","link":"https:\/\/brandandsoul.co.uk\/index.php\/2017\/01\/20\/design-positive-change-2017\/","title":{"rendered":"Design for positive change in 2017"},"content":{"rendered":"

With the new year well underway, what would you like to change in 2017?<\/span><\/p>\n

Would you like to launch a new product or service? Raise your profile, increase market share and reach a wider audience? Trial a new direct mail initiative or increase the response rate to a current campaign?\u00a0Optimise the return on your marketing investment?\u00a0<\/span><\/p>\n

In a constantly changing multi-channel commercial world, one of today\u2019s greatest business challenges is to consistently meet the demands of consumers who expect more delightful, more differentiated and easier to use experiences when making purchasing decisions. At the dawn of 2017, whatever your short and long term business goals, marketeers are reinforcing the need to keep your customer focus and central to everything you do, developing a high level of intimacy and trust.<\/span><\/p>\n

As with any successful relationship, good communication is key to engaging, nurturing and strengthening customer loyalty. And this is where effective design can help.<\/span><\/p>\n

At Brand+Soul, we help our clients make stronger connections with the people that matter to them to achieve the results they want, whether to sell,\u00a0educate, campaign or raise their profile\u00a0and grow. We like to make things better \u2013 stronger, simpler and more effective\u00a0\u2013\u00a0developing communications\u00a0in print and online that are as powerful as they are beautiful. We work in three key areas:<\/span><\/p>\n

Brand strategy:<\/strong> A clear sense of purpose is an essential starting\u00a0point when you launch a new business. But there is no finishing line \u2013 you continually need to\u00a0review your brand to ensure it remains relevant and compelling in response to the changing marketplace, your competitors and your customer\u2019s needs. Whether you wish to establish a new brand or review your current positioning, we help our clients to distill their strengths and deliver a structured framework for key messages, to ensure\u00a0their marketing activity and creative output is aligned to drive business\u00a0performance and deliver competitive advantage.<\/span><\/p>\n

Brand identity:<\/strong> Your identity is the visual expression\u00a0of your brand \u2013 how you present yourself and how your business is recognised. Individuality, personality and authority are the key foundations to a strong identity. And it\u2019s not just\u00a0about your logo \u2013 we use graphics, colour, type, imagery, words, materials and finishes that always impact, sometimes surprise and ultimately delight, to express your personality and bring your brand strategy to life.<\/span><\/p>\n

Brand engagement:<\/strong> Design has a purpose\u00a0\u2013 it gives\u00a0form to strategy, to communicate effectively and spur action. Your brand\u00a0will be experienced through your product, the environments in which you operate, your people and the ways in which you communicate. We design brand communications to\u00a0build consistency in print and online, that impress,\u00a0inform and\u00a0engage your customers, building familiarity and trust at every touchpoint.<\/span><\/p>\n

Design should not be limited to an intermittent logo upgrade \u2013 it is an ongoing process of review, innovation and\u00a0rejuvenation to\u00a0ensure your organisation and what it offers is the best that it can be. It leaves nothing to chance, helps you to achieve your goals, benchmarks progress, inspires and motivates employees and keeps you at the top of your game. If you would\u00a0like to find out how a fresh approach to design could help your business, do get in touch \u2013 we\u2019d love to hear from you.<\/span><\/p>\n

#hitrefresh2017<\/p>\n","protected":false},"excerpt":{"rendered":"

With the new year well underway, what would you like to change in 2017? Would you like to launch a new product or service? Raise your profile, increase market share and reach a wider audience? Trial a new direct mail initiative or increase the response […]<\/p>\n","protected":false},"author":4,"featured_media":5636,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[166],"tags":[],"class_list":["post-5632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brandsoul"],"_links":{"self":[{"href":"https:\/\/brandandsoul.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/5632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandandsoul.co.uk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandandsoul.co.uk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandandsoul.co.uk\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/brandandsoul.co.uk\/index.php\/wp-json\/wp\/v2\/comments?post=5632"}],"version-history":[{"count":0,"href":"https:\/\/brandandsoul.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/5632\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandandsoul.co.uk\/index.php\/wp-json\/wp\/v2\/media\/5636"}],"wp:attachment":[{"href":"https:\/\/brandandsoul.co.uk\/index.php\/wp-json\/wp\/v2\/media?parent=5632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandandsoul.co.uk\/index.php\/wp-json\/wp\/v2\/categories?post=5632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandandsoul.co.uk\/index.php\/wp-json\/wp\/v2\/tags?post=5632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}