{"id":5691,"date":"2017-03-13T10:19:26","date_gmt":"2017-03-13T10:19:26","guid":{"rendered":"https:\/\/brandandsoul.co.uk\/?p=5691"},"modified":"2017-03-13T10:19:47","modified_gmt":"2017-03-13T10:19:47","slug":"the-role-of-design","status":"publish","type":"post","link":"https:\/\/brandandsoul.co.uk\/index.php\/2017\/03\/13\/the-role-of-design\/","title":{"rendered":"The Role of Design"},"content":{"rendered":"<p><a href=\"https:\/\/www.creativereview.co.uk\/remarkably-touchy-lot-designers\/#.WMZshuZ7-iQ.facebook\" target=\"_blank\">I read an interesting article by James Greenfield.<\/a> I agree with his sense of indignation &#8211; and that as an industry we need to stand up for ourselves. I also think that it is largely down to helping clients and the community at large to better understand the process of design. Whether as a designer or onlooker, if you regard a &#8216;logo&#8217; in isolation, you are missing the point. A logo is one small (yes, important, but small) aspect of visual identity &#8211; and visual identity is about communicating what a brand stands for so that it connects with the right audience and empowers employees. Innovation lies within the thinking that links creative output with business strategy \u2013 design is not &#8216;colouring in&#8217; (a small bugbear of my own as you may already know) \u2013 design has the power to transform business, driving performance and delivering competitive edge.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I read an interesting article by James Greenfield. I agree with his sense of indignation &#8211; and that as an industry we need to stand up for ourselves. I also think that it is largely down to helping clients and the community at large to [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":5692,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[166],"tags":[],"class_list":["post-5691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brandsoul"],"_links":{"self":[{"href":"https:\/\/brandandsoul.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/5691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandandsoul.co.uk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandandsoul.co.uk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandandsoul.co.uk\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/brandandsoul.co.uk\/index.php\/wp-json\/wp\/v2\/comments?post=5691"}],"version-history":[{"count":0,"href":"https:\/\/brandandsoul.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/5691\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandandsoul.co.uk\/index.php\/wp-json\/wp\/v2\/media\/5692"}],"wp:attachment":[{"href":"https:\/\/brandandsoul.co.uk\/index.php\/wp-json\/wp\/v2\/media?parent=5691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandandsoul.co.uk\/index.php\/wp-json\/wp\/v2\/categories?post=5691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandandsoul.co.uk\/index.php\/wp-json\/wp\/v2\/tags?post=5691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}