{"id":6246,"date":"2017-05-10T10:54:54","date_gmt":"2017-05-10T10:54:54","guid":{"rendered":"https:\/\/brandandsoul.co.uk\/?p=6246"},"modified":"2020-03-10T14:55:40","modified_gmt":"2020-03-10T14:55:40","slug":"bridging-energy-gap","status":"publish","type":"post","link":"https:\/\/brandandsoul.co.uk\/index.php\/2017\/05\/10\/bridging-energy-gap\/","title":{"rendered":"Bridging the Energy Gap"},"content":{"rendered":"<p>Brand+Soul have created a new positioning and identity for Skyfall Energy, who work to optimise the secure supply and storage of clean energy solutions in the UK and abroad. The urgent need for new solutions to bridge the gap between energy supply and output, and to reduce the cost of energy for their clients, lies at the heart of everything Skyfall Energy stands for. We created a simple identity with \u2018Skyfall\u2019 and \u2018Energy\u2019 coming together, linked by an orange bar to symbolise this activity. Bold headings and abstract imagery work across marketing literature to represent different energy sources and how they are used, often with strking and surprising contrast.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand+Soul have created a new positioning and identity for Skyfall Energy, who work to optimise the secure supply and storage of clean energy solutions in the UK and abroad. The urgent need for new solutions to bridge the gap between energy supply and output, and [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":6247,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[166,164],"tags":[],"class_list":["post-6246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brandsoul","category-styleliving"],"_links":{"self":[{"href":"https:\/\/brandandsoul.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/6246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandandsoul.co.uk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandandsoul.co.uk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandandsoul.co.uk\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/brandandsoul.co.uk\/index.php\/wp-json\/wp\/v2\/comments?post=6246"}],"version-history":[{"count":0,"href":"https:\/\/brandandsoul.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/6246\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandandsoul.co.uk\/index.php\/wp-json\/wp\/v2\/media\/6247"}],"wp:attachment":[{"href":"https:\/\/brandandsoul.co.uk\/index.php\/wp-json\/wp\/v2\/media?parent=6246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandandsoul.co.uk\/index.php\/wp-json\/wp\/v2\/categories?post=6246"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandandsoul.co.uk\/index.php\/wp-json\/wp\/v2\/tags?post=6246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}