Legology
Legology
Creating the identity and packaging for Air-Lite Daily Lift for Legs – the hero product launched by Legology in 2012, a new generation brand founded by Kate Shapland, entrepreneur, journalist and Beauty Editor of the Telegraph for twelve years. Kate’s passion for legcare has extended the product line-up, which now includes a travel size Air-Lite, Expo-Lite Stimulating Salts For Legs and Sun-Lite Sheer Lingerie for Legs.
Helen is the most intuitive designer I know - bringing order to creative randomness, and marrying this with the disciplines of slick design. She has given Legology incredible shelf stand out, and conveyed exactly the message of clinical-grade luxury that I wanted to achieve.