Developing the brand proposition and creating a new logo and visual identity to promote a programme of clean eating for weight loss and radiant
health, Eat Well. Be Well. Designing the website to look friendly, accessible and invite participation, in contrast to the many stark and clinical weight loss programmes on the market.
Working with Brand and Soul, the brilliant new name of EatWell.BeWell was born, encompassing my weight-loss program perfectly. The designs are fresh, contemporary and visually exciting. Brand and Soul 'get' what I'm trying to do and help me achieve it.