Design for positive change in 2017
With the new year well underway, what would you like to change in 2017?
Would you like to launch a new product or service? Raise your profile, increase market share and reach a wider audience? Trial a new direct mail initiative or increase the response rate to a current campaign? Optimise the return on your marketing investment?
In a constantly changing multi-channel commercial world, one of today’s greatest business challenges is to consistently meet the demands of consumers who expect more delightful, more differentiated and easier to use experiences when making purchasing decisions. At the dawn of 2017, whatever your short and long term business goals, marketeers are reinforcing the need to keep your customer focus and central to everything you do, developing a high level of intimacy and trust.
As with any successful relationship, good communication is key to engaging, nurturing and strengthening customer loyalty. And this is where effective design can help.
At Brand+Soul, we help our clients make stronger connections with the people that matter to them to achieve the results they want, whether to sell, educate, campaign or raise their profile and grow. We like to make things better – stronger, simpler and more effective – developing communications in print and online that are as powerful as they are beautiful. We work in three key areas:
Brand strategy: A clear sense of purpose is an essential starting point when you launch a new business. But there is no finishing line – you continually need to review your brand to ensure it remains relevant and compelling in response to the changing marketplace, your competitors and your customer’s needs. Whether you wish to establish a new brand or review your current positioning, we help our clients to distill their strengths and deliver a structured framework for key messages, to ensure their marketing activity and creative output is aligned to drive business performance and deliver competitive advantage.
Brand identity: Your identity is the visual expression of your brand – how you present yourself and how your business is recognised. Individuality, personality and authority are the key foundations to a strong identity. And it’s not just about your logo – we use graphics, colour, type, imagery, words, materials and finishes that always impact, sometimes surprise and ultimately delight, to express your personality and bring your brand strategy to life.
Brand engagement: Design has a purpose – it gives form to strategy, to communicate effectively and spur action. Your brand will be experienced through your product, the environments in which you operate, your people and the ways in which you communicate. We design brand communications to build consistency in print and online, that impress, inform and engage your customers, building familiarity and trust at every touchpoint.
Design should not be limited to an intermittent logo upgrade – it is an ongoing process of review, innovation and rejuvenation to ensure your organisation and what it offers is the best that it can be. It leaves nothing to chance, helps you to achieve your goals, benchmarks progress, inspires and motivates employees and keeps you at the top of your game. If you would like to find out how a fresh approach to design could help your business, do get in touch – we’d love to hear from you.
#hitrefresh2017
