Design for CBD
Ila Spa have appointed Brand+Soul to create the identity and packaging for their new CBD collection. Derived from the cannabis plant, CBD extract is not only recognised as an effective treatment to ease ailments as diverse as anxiety, acne, seizures and the menopause, it is increasingly used in skincare and body care products with the value of the UK’s CBD market alone set to reach nearly £1 billion by 2025. (Design Week, November 2019). “This is an exciting development for beauty and wellbeing and we’re thrilled to be working alongside the team at Ila to develop their product range,” reports Helen. “Ila source ingredients with the highest levels of natural and ethical purity and blend all their products by hand on site in their Cotswold laboratory – we need to reflect the power and efficacy of the range in line with the premium essence of the Ila brand.”
