Healing Gardens of the World
Brand+Soul have created the identity for a new charity, Healing Gardens of the World. Launched by the Founder of Ila Spa, Denise Leicester, the charity aims to promote the sustainable production of natural ingredients and medicinal plants around the world, protecting local eco-systems and supporting the indigenous tribes and communities that cultivate them. The interconnecting leaves in the symbol represent the fluid nature of the relationship between people and the planet, commericial business with global and local communities and the responsibility we all have to become caretakers of the earth. The logo is supported by a typographic treatment revealing the statement ‘Heal the World’ – the two elements will be used together for campaigns, merchandise and across the packaging for Healing Gardens of the World product lines.