Beauty Fest
MyShowcase launch their Spring/Summer beauty edit with brand new design. With new Makeup Director Kim Jacob on board, MyShowcase wanted to revamp their makeup offering, helping Stylists and customers to easily find the products they need to achieve the look they want, whether a perfect nude lip, faultless foundation or smoky eye. Brand+Soul rose to the challenge, creating an updated layered design with clear categorisation and structured navigation, and introduced brand fact files with key info on each of MyShowcase’s Independent brand lineup, pinpointing hero products and highlighting those that work particularly well together.
‘The advantage of working in a long-standing partnership with a client is that you get a thorough understanding of what they need and where they are headed – we continually like to push boundaries for MyShowcase so that they continue to flourish and pioneer in their sector.’ – Helen Noel
