The heart of the park
Brand+Soul have created the identity for Pavilion in the Park, a new community hub, café and office for The Alcohol Education Trust in Poundbury, Dorchester. At present there is no youth provision on Poundbury and the AET will be providing an important community space with a priority for youth in a parkland setting. The café will be family orientated and will offer youth employment and training opportunities. “The identity needs to appeal to all age groups, fit with the Poundbury aesthetic and look inviting to the Poundbury community,” states Helen. “We’ve kept it simple and clean, with a vibrant colour palette, and look forward to see it come to life as the project develops.”